My most recent trip to the airport, like every trip to the airport, once again had me blown away at the phenomenons known as Starbucks and Chick-fil-A.
I’m not a big fan of Starbucks. They only have one item I enjoy, which I was exposed to by my wife. However, once I found out it had more calories than my average meal, I decided to stick with regular coffee and solid food.
It’s generally pretty cool, if not socially acceptable, to rage against the machine that is Starbucks. I don’t get a lot of sideways glances when I tell people I’m not a fan.
Despite Starbucks’ continued popularity, many people like to pretend they would rather get their coffee from the dirty-dreadlocked-earth-tone-wearing, all-natural-non-deodorizing-deodorant-scented, local, hipster coffee shop than the wildly successful chain responsible for the coffee craze taking off.
People, however, usually get a shocked look on their face when I tell them I’m not a fan of Chick-fil-A.
After all, Chick-fil-A is closed on Sundays. Their corporate purpose is “To Glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chik-fil-A.”
It is only $10,000 to buy into their franchise (if you are selected). Their entire marketing model is ingeniously targeted at families of all ages, and their ability to make you feel like family while feeding you fast food.
Plus, they have cows holding clever signs.
In reality, I do not actually hate either of these companies, I envy them.
Simultaneously, though, they show me yet another thing about people I find shocking. Rather, I should say unappealing because it is not too big of a shock.
As I sit and write this, I am within spying distance from both a Starbucks and a Chick-fil-A. I am sitting directly across the corridor from the Starbucks and about 100 feet from the Chick-fil-A, also on the opposite side of the corridor.
Both of these iconic American institutions are overflowing with patrons. I’d say at least 35 people are in line for Starbucks while Chick-fil-A is easily at the 50 person mark. These are just the people waiting to place an order. I am not even counting those who are waiting for their order to be fulfilled.
Chances are, people will be waiting for their coffee and chicken longer than it will take me to criticize their terrible life choices.
These two companies are corporate geniuses. They have somehow developed a way to get people to wait in line for their food and drink, as though they are waiting in line for an amusement park ride, concert, or entry into a professional sporting event.
I see this daily as I pass these restaurants while driving. Their drive-throughs and parking lots are overflowing. I immediately have two reactions: First, I envision the dollar bills cascading out of the pockets of the business owners. Second, I scoff and shake my head at the lemmings in line.
Even on my days off, with nothing to do, I wouldn’t want to waste my time in lines this long for coffee or fast food, but to do this at an airport, where people are already forced to stand miserably in line for every step in the travel process, it amazes me they have so many customers willing to add one more long line to their day of waiting.
Their customers are so loyal, they will not only suffer through a longer wait, but do so to pay more for these products than at rival locations selling similar goods.
I have experienced both places and can’t stomach the wait or justify the price difference, never mind the combination.
In fact, the last time I was on a trip with my darling wife, and she wanted Chik-Fil-A, I was so appalled by the line, I lied, said I wasn’t hungry (which is basically never true) and had my own mini-boycott as I spotted there waiting for her food.
Sure, I later collapsed under my weak will power and ate her leftover waffle fries, but I chalk it up to my hatred of wasting food.
Where am I sitting and contemplating these strangers’ life choices? A restaurant with a minimal line. They sell coffee and chicken sandwiches, as well as a variety of other items. The line is about 3 people deep and moving quickly.